OBJECTIVE
Design a retail and recreational center branding system for Sports Basement, located in the historical Presidio in San Francisco. Sports Basement is a sporting-goods retailer and recreational center with locations in the San Francisco Bay Area. They take pride in selling the best brands at basement prices.
APPROACH
Through the use of bold brand identity design and earthy graphic elements, the new branding system retains the community spirit of the company.
CATEGORY
Identity
Branding