Design a product catalog for Juniper Ridge, a retail perfumery located in Oakland, California. Juniper Ridge has been making wilderness perfume around campfires and on the trail since 1998. They distill colognes and perfumes using old-fashioned techniques from real plants, bark, moss, mushrooms, and tree trimmings.
The new catalog exemplifies the company’s branding story – life on the trail. Its business is to go to the mountains, harvest wild plants and distill natural fragrances that remind people of their own experience in the wilderness. The print collateral utilizes existing brand equity (i.e., organic, humble, retro-inspired) and evokes the nostalgia of a camping trip. The format is a set of postcards telling stories about harvests or information on local vegetation.