Design a line of stand alone organic food products to be sold exclusively at Costco stores. Costco is a membership warehouse club that offers discounts on products ranging from fresh goods, beverages and appliances to pharmaceuticals and travel packages.
To increase market share and stay competitive, it is vital to expand Costco’s target audience to reach Millennials as well to reinvigorate their already established audience. Farm Next Door is a brand that specializes in organic and specialty food products. The design takes on a brown paper bag concept that reminds people of how produce and food were packaged at the farm stand. It reinforces the handmade, artisan, and fresh quality this brand delivers.