TED (Technology Entertainment Design) is an annual conference held in cities around the world. TED is a “group of remarkable people that gather to exchange ideas of incalculable value”. Its lectures cover a broad set of topics including science, art, politics, global issues, music, and more. The topic chosen for this project is called Save the Seeds.
The new collateral system aims to educate viewers about plant biodiversity and its importance. The concept is that plants are precious; if we do not protect them now they would be lost forever and only seen as framed images by future generations.